Guides, data, and strategies for creators who take their TikTok affiliate business seriously.
Latest Articles
A TikTok Go restaurant video is a short, location-tagged post that makes someone want to walk into a specific venue tonight. It is not a food review or a polished brand ad. The creators who earn consistently on the programme shoot the same way on every visit, so even a mediocre Tuesday lunch still …
Restaurant owners and hotel marketers ask this question constantly, and they usually expect a single number. There is not one. The honest answer is that follower count is the weakest of the signals you can use, and the creators who actually move covers and bookings are often the ones with the small…
Ask how much TikTok GO creators make and you will get a wall of screenshots, each showing a different total. TikTok GO earnings are not a single number you can look up. They come out of a funnel, and the only way to judge any figure you see is to know which stage of that funnel it measures. This po…
If you run a hotel, a guesthouse, a hostel or a short-let portfolio, the hardest part of a TikTok programme is rarely the filming. It is finding the right people to film. Accommodation content sits in an awkward middle ground: it is not a product you can ship to a creator, and it is not a service a…
Hotels that work with influencers rarely fail because the creator was wrong. They fail because nobody agreed, in advance, on what a booked room looks like in the data. A stay gets filmed, the post performs, the hotel feels good about it, and then the finance team asks a question nobody can answer: …
Hotel SEO is not a marketing channel you bolt on at the end. It is the discipline of making your property the answer a traveller finds when they type a destination, a date and a reason to travel into a search box. The method below is the one we teach operators who want to stop renting every guest f…
Creators ask this constantly, and the confusion is understandable: both a TikTok Shop voucher and a coupon code take money off an order, both appear inside the same checkout flow, and both are described by sellers as "a discount." But they are not the same instrument, they are not created in the sa…
If you have ever stood outside a venue, a trade show or a hotel opening wondering whether to ask for a media pass or a press pass, you are not alone. The two terms get used interchangeably in casual conversation, but they are not the same document, they are not issued by the same people, and they d…
A restaurant collaboration rate card is the single document that decides whether a partnership feels professional or improvised. It is not a price list. It is a scope document with a price attached, and the difference matters because restaurants buy outcomes, not minutes of footage. If you shoot fo…
